An Action Plan For Bad Reviews

Whether we like it or not, online reviews are critical for businesses!

A survey by BrightLocal found that 88% of consumers trust online reviews as much as a personal recommendation. Despite not knowing who wrote the review or what objectively occurred to that person, customers are still willing to trust them. 39% of consumers read online reviews on a regular basis, while only 12% do not read reviews at all. Taken together, that means the majority of your customers are reading reviews and believing them!

Take advantage of your outstanding reviews.

When your reviews are positive, this works in your favor! Happy customers become promoters and gain you more business. After providing excellent service, try asking your customers to leave a review while they’re standing beside you. This prevents them from getting busy and forgetting to do it later.

Acknowledge and thank customers that give you positive reviews. They will appreciate your acknowledgement and it will become part of their positive experience!

If you feel that a bad review is authentic, take action.

Do not try to resolve the issue online! Respond with directions to another, less public mode of communication. Take the issue offline, research the issue, and try to resolve the matter for the customer with a positive outcome. Once the customers feels taken care of, ask them to revise their rating. If the customer came into your store to resolve their problem, consider having them update the review in front of you to ensure they don’t forget.

Also, make your Store Manager accountable for your store’s online reputation. Tie their salary or bonus structure to it.

Accept that some customers may never be satisfied.

Unhappy customers have the power to drive off new customers before you ever meet them. However, as long as others can see that you have taken action to resolve their concern, don’t start a dialog with another annoyed customer online. It will either go nowhere or somewhere you don’t want it to go!

Remember, how you handle negative online reviews can seriously impact your business!

Why Texas Is The New Big Online Market

For the past four years, Texas has been rated as the TOP state to move to by many sources and it isn’t because of the barbecue. It’s because EVERYTHING is coming to Texas! Texas holds fifty-three Fortune 500 companies,second only one to New York! Cities like Dallas, San Antonio, and Austin are premier spots for any business looking to delve into internet marketing or boost their website and graphic design.

The University of Texas at San Antonio was rated the top cyber security program IN THE NATION and the TOP program for mobile app development programs and web development. South by Southwest in Austin is considered the greatest technology convention as the entire city jumps on board. Neighboring cities, such as Houston and San Antonio,helped Texas top the tech charts by leading the industry with new social media marketing strategies and digital developments. South by Southwest is often times referred to as “a Mecca for Ed-Tech” since it brings startups and future inventions all under one roof.

Texas small businesses join in the fun by taking advantage of Search Engine Optimization (SEO) to compete with other businesses worldwide. San Antonio and Austin have capitalized on the digital battle between small and large business by becoming experts in SEO and mobile app development. These techniques help anyone hoping to attract customers to their businesses.

Texas is attracting top businesses as well. Austin is predicted to become “The Next Silicon Valley.” Many companies and start-ups are moving out to Texas and a large percentage of those organizations strive to grow using an online market. Dell, Apple, Microsoft, and Samsung dominate the cyber world and have created thousands of jobs in Austin, causing Texas to see a boom in growth.

With over one-third of companies moving to Austin, San Antonio, and Dallas, the demand for marketing for products has never been higher. Many of these companies’ products are based in a virtual marketplace, making Texas a growing tech mecca.

If you are interested in growing your business in San Antonio using SEO, web and graphic design, social media marketing, and other forms of digital marketing, contact Digital Marketing Sapiensto sit down with professionals. They can help develop a marketing plan with your business goals in mind!

Expand Your Local Business On The Web

San Antonio is growing! Between a booming Millennial population to rumors of San Antonio getting a new football team, there isA LOT of online and in-person traffic coming our way! Unfortunately, many businesses are too busy with their day-to-day concerns to capitalize on this growth. Running a business is difficult but missing out on the opportunities in front of San Antonio isn’t an option.  Here are some quick tips to help you expand and adapt to the San Antonio Market!

While it may seem obvious, the first thing every business in San Antonio MUST have is a quality website. Seven in ten Americans look online BEFORE making a purchase. That is the overwhelming majority of your customer base! The Web design has to be captivating yet informative. According to recent studies, the average person spends about 20 seconds on an internet page before moving onto another website if they had not found what they wanted.Having a Mobile Website which has a design which is easy to use is also a great way to attract people as many people surf the web on the go.Your website is your first impression to anyone looking for your product or service in San Antonio. Don’t miss out!

Once you have a website, make sure your customers can FIND it! The first search result on Google gets 33% of the traffic from that search. That number drops to 18% for the second position. If your business is on the second page, your odds of converting a customer are far lower. This shows that Search Engine Optimization (SEO) Services are important!

Social media marketing – Facebook, Instagram, and Twitter – were rated the most popular websites to engage costumers. A fun way to build a repertoire with potential clients! Have people check into your social media site or post about it whenever they are around the area just to boost internet traffic, which will help your marketing to compete with other San Antonio businesses!

Lastly, another great way to build and maintain clients is having an iPhone or Android app! With an iPhone or Android app costumers will constantly be able to communicate with their favorite San Antonio businesses. An easy to use application with great graphic designs can keep costumers engaged and keep morale up as well.

If you are considering on expanding your San Antonio business online, reach out to Digital Marketing Sapiens! Call(210) 582-5842 or emailinfo@dmsapiens.com to see how Digital Marketing Sapiens can help expand your market on the internet!