Advertising on Twitter

Twitter currently has 332 million users worldwide. To give you some perspective, the US population is currently 318 million people, 14 million LESS than Twitter! With Twitter having so many users word wide, advertising on twitter is a great way to generate a strong following base and spreading your message!

When helping a client create advertisements, remember that Twitter has a complex base. Clients can select from a list of options on how to reach users who are most likely to become future clients. Some of these include:

 

• Language targetingfocuses on the primary language the user “tweets”
• Gender targetinghelps clients find relevant audiences for gendered products, such as women’s fashion or men’s shaving kits.
• Interest targetingfinds those who have specific interests, like a film, football, or traveling.
• Follower targetingfocuses on those who follow a specific twitter account.
• Device targeting goes after those who use twitter on a specific device. This is useful, for example, for iPad Cases who only wantto target iPad users.
• Behavior targetinguses past actions on social media accounts to target an audience.
• Tailored audiences targetinguses CRM lists to target specific groups of people.
• Keyword targetingtargets those using specific keywords when tweeting, such as “tools” for people who are looking for a new toolkit.
• Geography targetinghones in onthose in a specific geographic location.

Having a presence on twitter is a great way to share small snippets of information! A brief140-character limit forces users to think creatively about how they want to share their message in a form of a headline!

Twitter can also create a variety of campaigns as well. When planning a campaign, make sure you know the different types of campaigns, your end goal, and what resources you have available to use!

1. Website Clicks Campaign: The first type of campaign is called a website click campaign. This campaign focuses on increasing site visits, conversions and sales. With so many people using twitter to follow accounts that interest them, this type of campaign helps bring new leads to your business by effectively showcase your products or services.
2. Building and Audience: The second type of audience is a campaign to build an audience. According to a research statistic by Twitter, 85% of users feel they are more connected to a business after following it on social media. Building an audience is important as its creates a personal bond. Thisis a great way of softly engaging with followers until they need your product or service.
3. Engagements Campaign: This campaign is about creating authentic conversations with those who have similar interest as your company! Displaying content that customers can and want to relate to builds a brand image in which twitter users will want to engage with and read posts!

Although twitter might have a shorter character count and not as many followers on Facebook, Twitter is a great way for users to establish their businesses, create a loyal following, and help continue to grow their business over time!

By Sahil Maherali, Digital Sapien 

This Article originally appeared on digitalmarketingsapiens.com

Expand Your Local Business On The Web

San Antonio is growing! Between a booming Millennial population to rumors of San Antonio getting a new football team, there isA LOT of online and in-person traffic coming our way! Unfortunately, many businesses are too busy with their day-to-day concerns to capitalize on this growth. Running a business is difficult but missing out on the opportunities in front of San Antonio isn’t an option.  Here are some quick tips to help you expand and adapt to the San Antonio Market!

While it may seem obvious, the first thing every business in San Antonio MUST have is a quality website. Seven in ten Americans look online BEFORE making a purchase. That is the overwhelming majority of your customer base! The Web design has to be captivating yet informative. According to recent studies, the average person spends about 20 seconds on an internet page before moving onto another website if they had not found what they wanted.Having a Mobile Website which has a design which is easy to use is also a great way to attract people as many people surf the web on the go.Your website is your first impression to anyone looking for your product or service in San Antonio. Don’t miss out!

Once you have a website, make sure your customers can FIND it! The first search result on Google gets 33% of the traffic from that search. That number drops to 18% for the second position. If your business is on the second page, your odds of converting a customer are far lower. This shows that Search Engine Optimization (SEO) Services are important!

Social media marketing – Facebook, Instagram, and Twitter – were rated the most popular websites to engage costumers. A fun way to build a repertoire with potential clients! Have people check into your social media site or post about it whenever they are around the area just to boost internet traffic, which will help your marketing to compete with other San Antonio businesses!

Lastly, another great way to build and maintain clients is having an iPhone or Android app! With an iPhone or Android app costumers will constantly be able to communicate with their favorite San Antonio businesses. An easy to use application with great graphic designs can keep costumers engaged and keep morale up as well.

If you are considering on expanding your San Antonio business online, reach out to Digital Marketing Sapiens! Call(210) 582-5842 or emailinfo@dmsapiens.com to see how Digital Marketing Sapiens can help expand your market on the internet!